Karen Tracey

“Express-it Perfectionist”

lover of detail dedicated to the expression of perfectly sculpted communications

I have spent my 24-year career in a variety of industries both non-profit and for-profit in the Marketing Communications field. In each of the positions I have held throughout my career, my responsibilities covered a wide range of disciplines from Art Direction, Public Relations, Media, Copywriting and Event Management. Having spent my entire career on the client side prior to beginning my own design firm in 2000, I “jumped sides” with an intimate understanding of exactly what the client wants and needs. This insight gives me the ability to really “get” what a client wants to communicate, and to use that ability to generate effectively targeted communications, both verbally and visually.

Staff Particulars:

Hometown:
Grand Rapids
Wisdom:
If you don’t stand for something, you’ll fall for anything.
Design Philosphy:
Color and fonts speak volumes. Choose them carefully… the world is listening.
Tools of the Trade:
Mac, PMS Chips, Anything that Inspires
Hobbies:
Mixing colors in everything from paint to lipstick Worshipping the sun
Music:
Changes with my mood: Patty Griffin to DJ Mark Farina to Gaga to Steely Dan to...

Karen Tracey
Affiliations:
  • Grand Rapids for Animals Founder and Director
  • Local First Member & Supporter
  • Local Food Movement Supporter
  • Murphy’s Pet Project Volunteer