Posted by Rob McCarty: Fri, January 06, 2012 - 5:54pm
- We went through a bottom-up process to let our team (owners and staff) tell us how they felt, who they are, and who they thought The Image Shoppe was.
- We found that on many topics we were closely aligned, and to us, that came as no surprise.
- We spent time exploring who we wanted to be, and then started processing how we were going to get there.
- We started rewriting the book on how we describe The Image Shoppe.
- We're still processing all of it, but we believe our website is prime real estate for telling our story.
If you've screen-shopped around our site, you will notice that we are committed to a new way of describing ourselves. Kudo's to Troy. His thought process led us to this brainchild, which we are calling XY3 Marketing. We continued to embrace a few critical elements that matter to the entire team and these became the foundation for XY3.
- We have spent a great deal of time focused on generation X and Y and how they receive messages. That isn't to say we can't effectively market to boomers or millenials; but it is saying that we are honestly aware of our highly tuned skill of connecting to generations X and Y. We believe that gens X and Y will continue to be dominant, and that the better we understand them, the better we can help our clients develop long-term, meaningful relationships with these clients.
- We are focused on being thoughtful about the triple bottom line (the 3), and helping others to do so in every aspect of their businesses. As many of you know, we aren't greenwashers. Anytime you want to sit down and talk about sustainability, we can do it intelligently.
While we don't directly come out and say it, we also have pretty deep experience working with Boomers. Nic, aka Chief Alchemist, has 20+ years of experience with retail through Mejier, Target, Ames and others.
We will continue this work into 2012 to provide the information you need to understand branding and marketing as well as all the places TIS can help you execute it. As I recently told a client, brand marketing isn't a 100-yard dash; it's a marathon. While I believe we are one of the best firms around at winning the dashes, we also have a solid record at helping our clients maintain and improve their position in the marathon. We look forward to helping you lead your branding and marketing marathon. Until next time.