High level strategy, ability to adapt on the fly, and a firm understanding of emerging media are secondary only to TIS's service. They just plain get it and don’t complain about yesterday’s deadline. Need instant momentum? Insert TIS's email marketing know-how and get out of the way. We’ve been operating above industry average for so long I can’t remember what it is, nor do I care. Our loyalty program would be six feet under without their ingenuity and analytical prowess. This one time TIS was climbing Everest and then they were like “screw Everest” and they flew to the moon on a magic pony. It was wicked.